Full brand identity fleshed out for a multi-faceted Illinois musician. 
Artist statement as shown on Spotify:
"Midwest Palm Tree is a solo project by Brian Saavedra. He used to own an iPod classic with 256gb of music ripped from library CDs. After his first live show playing the guitarron in a mariachi band, he decided that blues guitar was more his style. The iPod classic was stolen; a drum set, bass, and shitty Casio keyboard later, he ended up at "Midwest Palm Tree" – a heinous attempt at reviving the sound of alt-hits of the 70's and 80's through distortion and a strange concept of rhythm and beat."
AKA – music you can dance to.

Main logotype and additional lockups.

Hold Dear – EP, 2022
Hold Dear – EP, 2022
I Thought (Single), 2022
I Thought (Single), 2022
LFO (Single), 2023
LFO (Single), 2023
Show Promotion, Digital, Instagram
Show Promotion, Digital, Instagram
Show Promotion, Digital, Instagram + Facebook Stories
Show Promotion, Digital, Instagram + Facebook Stories
Small QR Code Sticker
Small QR Code Sticker
Additional QR Code Sticker, reversed
Additional QR Code Sticker, reversed
Branded 6" Sticker
Branded 6" Sticker
SERVICES
Brand Strategy  •  Brand Identity  •  Digital Album Cover Design  •  Custom Promotional Materials 
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